What Is Gottsch's Goo? Omaha's Clear, Drip-Free Rustproofing Explained
What the Goo Is
Gottsch’s Goo is a proprietary formula we developed in-house, and we keep the recipe to ourselves. We built it to solve the three complaints we heard most about other rustproofing:
It drips on the driveway for days.
It leaves a thick black or brown mess.
The shop drilled holes in the body to get it inside.
The Goo does none of those things. It stays where we put it, it lets you still see the condition of your frame, and it never requires cutting into your vehicle.
What It Protects Against
Nebraska treats roads with salt and liquid brine all winter. Brine clings to the frame, sits in seams and welds, and keeps working long after the roads look dry. Freeze-thaw cycles then push that moisture deeper.
The Goo coats the places that rust first:
Frame rails, crossmembers and welds
Brake and fuel lines
Suspension components and mounts
Wheel wells and the backs of rocker panels
Exhaust hangers, hitch receivers and spare tire carriers
How an Appointment Works
Inspection on the lift. We look at the whole underbody and photograph it. If we find a leak, a rusted line or a failing factory coating, we show you before we do anything.
Underbody wash. We remove salt, chloride and road grime first. No coating should ever be sprayed over salt.
Application. We work the Goo into every seam, weld and cavity we can reach, without drilling.
Record. We photograph the finished underbody and log the service to CARFAX, so the protection shows up when you sell or trade in.
How Long It Lasts
Up to 18 months. That’s longer than a thin oil spray, which most shops reapply every year. We track your application date and remind you when you’re due.
A simple way to plan it: if you get the Goo in October 2026, you’re due around April 2028. That’s right after the next salt season ends and before the one after it starts.
Who It’s For
If it drives, we can Goo it. Customers bring us daily-driver sedans, minivans, half-ton and heavy-duty trucks, Jeeps and Broncos, classic cars, motorcycles, trailers and commercial fleets. Some drive in from hours away.
The Goo is the right fit for most vehicles in good to fair condition:
Active surface rust: we may recommend a rust-converting coating such as Under Gone instead of the Goo, or alongside it.
Brand new: we may also suggest Dinitrol for cavities.
We recommend based on what we see on the lift, not on what’s easiest to sell.
What Customers Say
“This is way better than Krown or any other product you can buy off the shelf.” — Andrew W., Google review
“I visited for a second rustproof under body coating after the recommended 18 months and was immediately recognized as a repeat customer.” — Colten S., Google review
We have more than 750+ five-star Google reviews.
Frequently Asked Questions
How much does Gottsch’s Goo cost?
Price depends on your vehicle’s size and how much cleaning the underbody needs. Book an inspection and we’ll give you an exact quote on the lift.
Does it drip?
No. The Goo stays on the vehicle, not your garage floor.
Do you drill holes?
Never. The Goo is applied without cutting into the body.
Can it go over my old rustproofing?
Often, yes. We inspect any previous coating first and tell you whether it needs to be cleaned off before we apply the Goo.
When can I wash the underside?
We’ll walk you through it at pickup. Full instructions are on our Aftercare page.
Will it void my warranty?
Generally no. Under the federal Magnuson-Moss Warranty Act, a manufacturer can’t void a warranty just because an aftermarket product was used; it must show the product caused the problem.
Is the Goo sold in stores?
No. Gottsch’s Goo is applied only at our Omaha shop.
